Your About Us Page is far more strapping than just the usual Vision and Mission of the business. Many business owners often overlooked the importance of this page and how it can improve SEO. A well-written company story can position you as an authority figure in your niche.
What is an About Us page?
An About Us page is where your customers learn about you, your company, products and services, and value. This is where you get to share the history of your business, unique selling value, or simply about you.
Oftentimes, it answers the following questions:
- Who are we?
- What do we do? What do we offer?
- When and where did we start?
- Why you should choose us from the rest?
- What’re the operational hours, address, and contact numbers of the store?
While there are so many ways you can go about telling your brand story, writing is still tough as well as putting all the ideas together.
The content of your About Us page should address the key features of your company in a clear manner. You should give the right amount of information, enough to communicate with your customers at an emotional level.
Benefits of a well-written About Us page
The About Us page introduces your business to potential customers for you to build rapport and encourage buying decisions. Here’s how it can benefit you:
Clearer company objectives
You define the objectives and goals of the company by putting it up on your About Us page. Why did you start this business? Having an About Us page can reinforce that passion even if things go wrong at times at work. Looking back to why you want to launch your store fortifies your determination to further the company.
Boosts employee morale
Having a clearer About Us page makes employees feel proud of working at the company themselves. The sense of belonging in a professional business says a lot of your employees’ workmanship at the office. The branding of your business boosts their morale, thus, improving productivity.
Invites users to engage with you
A captivating story can invite the audience to do business with you. By enthralling them with your history, crafts, or knowledge, they get a glimpse of what you do and how good you are to it.
Builds trust and credibility
A professional About Us page positions you as an expert of your industry which helps build trust and credibility. Also, since you’re being transparent to the audience, the more they’ll credit you as a real business working in the long-run for growth and development.
Improves SEO value
Inputting high-rich keywords naturally on your About Us page can help it rank higher on Google. Also, if you’re someone serving the community at a specific area, it can help boost your visibility for your Local SEO.
Lost for words on what to write for your About Us page? The next section serves as an explanatory post on how to create an engaging story on your page to achieve optimum branding, SEO, and content value.
Tips to improve your About Us page
Creating a company bio is never easy. A careful concoction of words, however, can bring it to life.
Tell your story
The heart of every About Us page is the brand storytelling. It’s where you tell visitors about your brand and empathize with what they need. Try to humanize your brand by doing the following:
- Your history
- How you evolve
- Who you serve
- What you offer
- Why are you different?
- What else do you do?
Include graphics and videos if possible
Capture your audience’s attention by integrating images and videos as a feast for the eyes. High-quality photos and videos can tell a story of their own. What’s more, optimizing media for SEO can boost your page.
- Add a gallery if needed
- Don’t use stock images for your company
- If videos are too hard and heavy, use vines instead
Let people tell your story
Create a hub of branding where people get to talk about you and how your business enriches their lives. By using customer testimonial on your page, you create a strong sense of trust to potential clients who want to transact business with you.
- Include the client’s name and details about him/her
- Include awards or citations from other businesses
Be clear and concise
Adopt a tone that fit your business personality and be concise with it throughout your website – including your About Us page. Try to organize your story with headlines, chapters, or bulleted forms. That way, people can have a clearer grasp of what you want to convey.
- Describe your business in lesser words
- The best number of words for an About us page is 500 to 1,200. Some can even create a compelling one in just about 100 words!
Insert address and contact details
Potential customers wouldn’t want to get themselves involve with a business that has no location or contact number. The authenticity of the company is a trust factor your clients are looking into.
- State your full address if possible. If not, you can disclose your region, state, or city. Contact details make the best local SEO possible.
- Place your social media channels as well.
- Make sure all the details and links are up-to-date.
Insert a call to action sentences
Include sentences, buttons, or media that leads to an action. Do you want them to call you or sign up for a product offer you provide them? Why not let them download an e-book that you wrote?
- Include links to your call-to-action posts
- Invite users to subscribe to your website for updates
Careful construction of your About Us page can position you as a strong authority in our niche. What’s more, it boosts SEO and enhances customers’ trust in doing business with you.
